Bright Papers
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
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Strategy
Design Sprints, Workshops
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Design
Product Design, Prototyping
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Production
Design Sprints, Documentation
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Platforms
Desktop, iOS
⬤ 01. Challenges
Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.
⬤ 02. Experience
A fluid visual user
experience with a
new solutions.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
![](https://celestialmaze.com/wp-content/uploads/2022/04/oh__demo31__ss5.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/Demo31_Home.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/oh__demo31__ss2.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/Demo31_Home.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/oh__demo31__ss6.jpeg)
Primary #ED2323 | SCSS var $color-red | ◯ |
R 0 G 122 B 255 |
Magnetic Red
Beige #B87A1E | SCSS var $color-beige | ◯ |
R 0 G 122 B 255 |
Golden Beige
Grey #EFE8DC | SCSS var $color-grey | ◯ |
R 0 G 122 B 255 |
Neutral Grey
Black #ED2323 | SCSS var $color-black | ◯ |
R 0 G 122 B 255 |
Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typography
/ Scales
Typefase
Beatrice Regular
Usage
Headlines
Aà
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Typefase
Beatrice Regular
Usage
Headlines
⬤ 03. Mobile Experience
Putting our focus on
changing the way people
think of mobile experience.
![](https://celestialmaze.com/wp-content/uploads/2022/04/Demo31_Home__Mobile.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/Demo6_Home__Mobile.jpeg)
![](https://celestialmaze.com/wp-content/uploads/2022/04/SingleProductType1__Desktop__Mobile.jpeg)
Credits
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Awards
Site of the Day
Oct 20, 2020
![](https://colabrio.ams3.cdn.digitaloceanspaces.com/ohio-demo-31/award_awwwards-min.png)
Mobile Excellence
Sep 25, 2020
![](https://colabrio.ams3.cdn.digitaloceanspaces.com/ohio-demo-31/award_awwwards-min.png)
FWA of the Day
Sep 23, 2020
![](https://colabrio.ams3.cdn.digitaloceanspaces.com/ohio-demo-31/award_fwa-min.png)
Testimonials
Best Practices
Working with Celestial Maze has been a transformative experience for our brand. Their innovative approach and keen eye for design have elevated our online presence to new heights. We couldn't be happier with the results and look forward to future collaborations.
Astrid Falkenberg
Creative Director - Nebula Studios
Best Practices
Working with Celestial Maze has been a transformative experience for our brand. Their innovative approach and keen eye for design have elevated our online presence to new heights. We couldn't be happier with the results and look forward to future collaborations.
Astrid Falkenberg
Creative Director - Nebula Studios